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App, Illustration, Product Design

UCB Coustomer App

UCB Coustomer App

At the core of the app's design is one simple idea: 'Financial Freedom.' Our goal was to empower users to take full control of their finances, free from any technical hurdles. For this reason, we prioritized a seamless user experience in every screen, button, and flow, ensuring that all tasks, from fund transfers to opening a BO account, can be accomplished in just a few easy steps.

BY

Golam Kibria

Project type

Mobile App

PUBLISHED

2023

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Client Goal

The client, UCB Stock Brokerage Limited, aimed to simplify investing by creating a mobile app that transforms the complex BO account opening into a fast and fully digital process. This was designed to attract a new generation of tech-savvy investors and boost engagement by providing a single platform for both onboarding and easy fund management. The ultimate goal was to solidify their brand as a modern, reliable, and customer-centric leader in the competitive market.

Checkout the prototype

Basic Steps about UCB App Mobile App

  • Understanding the client’s business goals, identifying the needs and pain points of target users and analyzing competitor apps to find market opportunities.
  • Creating User Personas and designing User Journey Maps based on the research data. Defining the app’s key features and its Information Architecture.
  • Creating initial sketches and low-fidelity wireframes to outline the app’s basic structure, defining the screen layouts and the primary user flow.
  • Developing the final User Interface (UI) and visual designs based on the wireframes. Then, connecting the screens to build an interactive prototype that looks and functions like the real app.
  • Testing the interactive prototype with target users. Identifying usability issues by observing their interactions and gathering feedback to improve the design.
  • Finalizing the design based on user feedback. Preparing and delivering all necessary design assets, style guides, and specifications to the development team for accurate implementation.

My Role

I am UI/UX designer here. I collect information from users and make some research on requirements. Draw wireframe, then high fidelity design. My last job was the prototype.

Wallet

Prototype was tested by real users. Collect 100 user feedback. The result is 75% positive feedback.

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