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As a Product Designer at Newroz Technologies, I was tasked with designing a modern and engaging website for a SaaS (Software as a Service) company specializing in web and mobile app development. The goal was to create a platform that not only showcased the company’s expertise and services but also provided an intuitive user experience to potential clients.

the Client's Needs

The first step in the design process was to thoroughly understand the client’s brand identity, target audience, and business objectives. Through collaborative discussions with key stakeholders, I gained insights into the company’s values, mission, and unique selling points. It was crucial to ensure that the website reflected the company’s professionalism, innovation, and commitment to delivering high-quality solutions.

Defining the Design Strategy

Based on the client’s requirements and market research, I developed a design strategy focused on creating a visually striking and user-friendly website.

Key considerations included:

  • Clear Navigation: Implementing a logical navigation structure to guide users seamlessly through the website.
  • Engaging Visuals: Incorporating eye-catching graphics, animations, and imagery to captivate visitors and communicate the company’s brand personality.
  • Responsive Design: Ensuring that the website was fully responsive across various devices and screen sizes to provide a consistent experience.
  • Conversion Optimization: Strategically placing calls-to-action (CTAs) and highlighting key features and benefits to encourage conversions and inquiries.

User Persona










Job title


Pro gamer


Tom is a professional gamer who is passionate about winning in some big competitions that are hosted by big E-sports brands. He has over 10 years of experience of playing games competitively and won almost 20 huge titles. He has a natural talent for desktop game specifically.


Online Games
Console Games
Augmented Reality Games
Virtual Reality Games
Board Games

  • Competitions are all over the place and there isn’t a website that has all the info
  • There are multiple ways to call/message game friends and it’s hard to keep track of who’s on which channel
  • Get notified of the local/global competitions for his favorite games
  • Find local/online friends who plays the same game so that he could play with them whenver they are free
  • Always look for friends who are online before starting any game
  • Usually participate in at least 5 online/offline competitions each month
  • Very sensitive to time waste because he doesn’t want anyone to beat his current score

Design Approach

Conducted comprehensive research to gain insights into the client’s target audience, competitors, and industry trends. This included analyzing competitor websites, conducting user interviews, and gathering feedback from key stakeholders.

Developed a design strategy focused on creating a visually appealing and user-friendly website that aligned with the client’s brand identity and business objectives. This involved defining clear design goals, establishing a visual direction, and outlining key features and functionalities.

Utilized wireframing and prototyping techniques to create low-fidelity and high-fidelity prototypes of the website. This allowed for iterative design improvements and facilitated collaboration with the client and development team.

Applied a clean and modern design aesthetic, incorporating bold colors, sleek typography, and engaging visuals to enhance the overall look and feel of the website. Emphasized the client’s portfolio of work through visually appealing case studies and client testimonials.

Ensured that the website was fully responsive and optimized for seamless viewing across all devices and screen sizes. Implemented responsive design principles and conducted thorough testing to identify and address any usability issues on mobile devices.

Introduced interactive elements such as animated transitions, hover effects, and interactive sliders to enhance user engagement and create a more dynamic browsing experience.

Integrated a user-friendly CMS to empower the client to easily update and manage website content without requiring technical expertise.

Optimized website performance by implementing best practices for loading speed, image compression, and code optimization. This ensured fast loading times and a smooth browsing experience for visitors.





Development and Testing

Collaborating closely with the development team, I provided detailed design specifications and assets to ensure accurate implementation of the design. Throughout the development phase, rigorous testing was conducte

End Results

The newly designed website received positive feedback from both the client and users, with an increase in website traffic, engagement, and conversion rates. The intuitive navigation and compelling visuals contributed to a more enjoyable and memorable user experience, ultimately helping the client to showcase their expertise and attract new business opportunities.

My Role

I am UI/UX designer here. I collect information from users and make some research on requirements. Draw wireframe, then high fidelity design. My last job was the prototype.

Designing a dynamic website for a SaaS company was a rewarding challenge that allowed me to leverage my skills in user experience design and visual communication. By focusing on the client's needs and strategic goals, I was able to deliver a website that not only met expectations but exceeded them, driving tangible results and contributing to the client's success in the competitive digital landscape.

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