DesignTrick DesignTrick

PROJECT OVERVIEW

The project encompasses research and analysis, design and development, content optimization, testing, deployment. The project team consists of a Project Manager, Web Designer, Front-end and Back-end Developers, and a Content Strategist. The timeline spans 12 weeks, with distinct phases allocated for each task, culminating in the deployment of the redesigned website and client training. 

PROBLEMS STATEMENT

NANOOK Digital Solutions, a digital agency, faces challenges related to its online presence and user engagement. The existing website lacks modern design elements and fails to provide an optimal user experience, resulting in decreased user interaction and potential business opportunities. The absence of SEO optimization hinders the website’s visibility on search engines, limiting its reach to the target audience.

THE PROJECT GOAL

The primary goal of NANOOK Digital Solutions is to revitalize its online presence through a comprehensive website redesign. The project focuses on enhancing user experience by introducing a modern and visually appealing design, ensuring seamless navigation across devices, and optimizing content for clarity and relevance. The overarching aim is to position the digital agency as a contemporary player in the market, leveraging improved SEO practices to enhance online visibility.

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Fuelling Change

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Fuelling Change

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Fuelling Change

Let's personalise these challenges for me as a designer:

Crafting a Distinctive Look for Brands:
I face the challenge of helping businesses create a unique and memorable appearance, so people easily recognize and remember their brand.
Ensuring a Smooth and Enjoyable User Experience:
My challenge is to design websites and apps that are easy to use and enjoyable for people. I aim to prevent user frustration by creating seamless experiences.
Making Messages Stand Out in the Digital World:
I’m tasked with overcoming the difficulty businesses have in making their messages stand out online. My goal is to design visuals that capture attention and contribute to marketing success.
Adapting Designs for Different Devices:
I tackle the challenge of making sure designs look good and work well on various devices, from computers to phones. It’s about creating a consistent and positive experience for users.
Enhancing Team Collaboration and Communication:
As a designer, I work towards improving collaboration within design teams. Whether in-person or remote, I aim to enhance communication to ensure our projects run smoothly and successfully.

Here is solution of my challenges:

Crafting a Distinctive Look for Brands:
Solution: I specialize in creating unique visual identities that truly represent a business. Through a careful blend of colors, typography, and imagery, I aim to make brands memorable and easily recognizable.
Ensuring a Smooth and Enjoyable User Experience:
Solution: My approach involves a user-centric design strategy. I prioritize simplicity and intuitive navigation to ensure users have a seamless and enjoyable experience, ultimately enhancing their satisfaction and engagement.
Making Messages Stand Out in the Digital World:
Solution: I focus on creating visually compelling designs that grab attention in the digital space. By aligning visuals with marketing goals, I help businesses effectively convey their messages, increasing visibility and engagement.
Adapting Designs for Different Devices:
Solution: I specialize in responsive design, ensuring that websites and apps look and function seamlessly across a variety of devices. This adaptability is crucial for providing users with a consistent and positive interaction, regardless of the device they use.
Enhancing Team Collaboration and Communication:
Solution: I actively promote a collaborative design process by utilizing effective communication tools and methodologies. Whether in-person or working remotely, I prioritize clear communication within design teams, fostering a creative and productive environment.

USER PERSONA

Tom Hardy

AGE

30

JOB TITLE

Pro Gamer

STATUS

Married

LOCATION

Seatttle,WA

About

Tom is a professional gamer who is passionate about winning in some big competitions that are hosted by big E-sports brands. He has over 10 years of experience of playing games competitively and won almost 20 huge titles. He has a natural talent for desktop game specifically.

PREFERENCES

Online Games
Console Games
Augmented Reality Games
Virtual Reality Games
Board Games

PAIN POINTS
  • Competitions are all over the place and there isn’t a website that has all the info
  • There are multiple ways to call/message game friends and it’s hard to keep track of who’s on which channel
GOALS
  • Get notified of the local/global competitions for his favorite games
  • Find local/online friends who plays the same game so that he could play with them whenver they are free
KNOWN HABITS
  • Always look for friends who are online before starting any game
  • Usually participate in at least 5 online/offline competitions each month
  • Very sensitive to time waste because he doesn’t want anyone to beat his current score
FAVORITE BRANDS
favbands

User Flow

User Flow-nanooki

Sitemap

Sitemap Nanooki

Typography

Typography-nanooki

Color Palate

Primary

Color primary

Secondary

Text

text coour

Solid

solid colour

Logo

logo1
logo2
logo3
logo4
logo5

Timeline

week1
week2
week3
week4
week5

Iconography

icon nanooki

My Role

I am UI/UX designer here. I collect information from users and make some research on requirements. Draw wireframe, then high fidelity design. My last job was the prototype.

Prototype was tested by real users. Collect 100 user feedback. The result is 75% positive feedback.

NANOOK is a e-commerce website. They boost consumer's digital marketing efforts. They have a big store/outlet also. I have designed the UI. Also, I develop the WordPress Website using Woocommerce. What is your opinion? hope you like it and feel free to leave your feedback! I have done: 1. UI/UX (Mobile App, Dashboard, Website). 2. Illustration & Icon set. 3. Logo & Brand Design. 4. Development

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